Joseph Lara is an esteemed and influential figure in brand development, marketing, and event innovation, known for his creative approach and strategic insight. His impressive portfolio features collaborations with prestigious organizations including Ford, Boeing, NATO, Educational Testing Service (ETS), The NSA, U.S. Cyber Command, Caesars Entertainment, Live Nation, The World Economic Forum, Eventzilla, Dana Farber Cancer Center, Capitol Technology University, The American Physical Therapy Association, and many more. 

He resides in Central NJ, with his wife and twin sons, and outside of work is an avid fan of music, movies, the performing arts, video gaming, collecting vintage sports memorabilia and trading cards, and the New York Mets.